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Mirror’s SEO critic has a good SEO tip – think human

In a recent speech at the World Newspaper Congress, the then Associate Editor of the Mirror Matt Kelly again criticised the use of search engine optimisation (SEO) to drive users to news websites.

The gist of Kelly’s argument is that news website should concentrate on building a loyal audience rather than ‘casual’ users who visit only through a search engine.

But in his speech, he did make one very good point:

It [re-establishing the Mirror's online businesses] means building sites that perform well for humans, not search engines.

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